About Us
"Your mind is the architect of your beauty, designing a masterpiece that evolves with every act of self-love."
Hi, I’m Sarah Gabrielle, founder and creative director of Bittle Beauty. I know first-hand how arduous the motherhood journey can be for most. It was a sobering experience for me, the woman I once was became a distant memory. I was hungover with hormones, sleep- deprived, and lacking the "village" I thought would come to my aid. I didn’t have the time for self-care, and honestly, I forgot how to take care of myself. So, I created Bittle Beauty to inspire well-being, and beauty, confidence for busy moms like me, who need help in creating space to prioritize their self-care mindfully amidst the chaos.
Who We Are:
At Bittle Beauty, we transcend the conventional role of a hair and body care brands - we are a dynamic movement propelled by an unwavering belief in the profound impact of purposeful, little actions. Although we may be small in size, our aspirations are big. Our mission is clear: to revolutionize the perception and practice of hair and body-care, while providing products that encourage beauty, confidence and well-being to alleviate stress and burnout.
By challenging stereotypical notions, we aim to create an environment that fosters well-being to empower busy moms to lead happier, healthier lives.
What We Offer:
At Bittle Beauty we empower busy moms to prioritize their beauty and well-being holistically. Our products are meticulously crafted to enhance hydration retention and promote overall health for dry hair and skin. In addition to their effectiveness, our products are thoughtfully crafted to be non-toxic, sustainable, and mindfully adaptogenic.
Adaptogens play a crucial role in reducing sensitivity to environmental stressors, offering stress protection and prolonged resistance. Our commitment to non-toxicity extends to avoiding hormone-disrupting ingredients, recognizing the importance of hormonal balance, particularly for mothers. As a waterless beauty brand, we prioritize environmental sustainability, significantly reducing our carbon footprint.
We provide mindful self-care for busy moms by incorporating affirmations and aromatherapy into our product packaging, as well as providing invaluable digital resources. We don’t just offer products; we provide a complete experience that effortlessly encourages daily stress relief.
Why We Do It:
The American Psychological Association (APA) highlighted that mothers often experience high levels of stress and burnout, which can contribute to neglecting their own self-care needs. We want to bridge the gap and empower busy moms with the tools and techniques to improve overall well-being.
Mindful Beauty:
A Mindful beauty is a mom who takes advantage of the little moments and makes them count, making the most out of what she has! We've witnessed how even the smallest acts of self-care can make a big difference – a calming aroma, a deep breath, an affirmation just for you. We call these little acts "Bittle acts" because they have the power to reshape your relationship with yourself and the world around you.
So, join us in this revolution of the ordinary – where a hair care ritual becomes a moment of mindfulness, where a touch of skincare becomes an act of self-love, where every Bittle thing you do contributes to your well-being masterpiece.